SEO & AEO
15+ years of organic search mastery — on-page, technical, off-page and the emerging discipline of Answer Engine Optimisation for AI-driven search.
Manish Kumar
Founder · Digital Strategist
Available for new projects · India
Manish
Kumar
Founder & Digital Strategist · AdwayOne
With over 15 years of hands-on digital marketing experience, I founded AdwayOne to do one thing: give brands a single, committed partner for every digital channel. From healthcare giants to boutique clinics, from enterprise software to IT consultancies — I've helped 30+ brands grow smarter in the digital space.
Core Expertise
What I Do For You
Six disciplines. One integrated strategy. Measurable results.
Social Media Marketing
Platform-native content strategy, community management, paid amplification and influencer integration that builds real, converting audiences.
PPC & Paid Media
Google Ads, Meta Ads and beyond — precision-targeted campaigns monitored obsessively by CTR, CPA and ROI.
Web Design & Dev
Fast, accessible, beautiful websites — from UX wireframes to WordPress development and ongoing management.
Content Marketing
Blog posts, articles, podcasts, social content and PR — a content ecosystem designed to educate, rank, and convert.
Video Editing & Production
End-to-end video strategy — scripting, editing, colour grading and motion graphics for brand films, ads and social short-form.
Proficiency
Skills & Depth
SEO / AEO
97%
Social Media
92%
PPC Advertising
88%
Web Design & Dev
85%
Content Marketing
93%
Brand Strategy
90%
Video Production
80%
Journey
Career Timeline
2009
Started in SEO (Serach Engine Optimization) for Cranberry Communication
Early Career · SEO ConsultancyBegan as SEO Executive, building organic search strategies for clients across healthcare, NGOs, Software. Established a philosophy of results over vanity metrics from day one.
On-Page SEO & Off-Page SEOKeyword ResearchLink Building
2009–2018
Full-SEO Work for Cranberry Communications
Growth Phase · Enterprise ClientsAdded social media management, article marketing and PR to the toolkit. Served enterprise clients including DHRC, Eugenix Hair Sciences, Skin Alive, Wolters Kluwer, iCongo, Stellaris Consulting and many other clientele across a 9-year engagement. Built India-wide reach in healthcare digital marketing.
Complete On-Page SEO & Off-Page SEOSocial MediaPR & Article MarketingEnterprise SEOWebsite Design & ManagamentWork for Medical Tourism Sector
2018–2020
Work for UPHI - The Wellness & Surgical Centre
SEO Management. Content Management & Development. Social Media Marketing . Video Editing . Web Design . Graphic Design . Video ProductionWorked with UPHI Hospital from 2018 to 2020, where I was responsible for managing and strengthening the hospital’s digital presence. My role included SEO management, content management and development, and website optimization to improve online visibility and patient engagement. I also handled social media marketing, creating campaigns to promote healthcare services and awareness initiatives. In addition, I worked on web design, graphic design, video editing, and video production, developing creative digital content that supported the hospital’s branding, communication, and outreach across multiple digital platforms.
Complete On-Page SEO & Off-Page SEOSocial MediaPR & Article MarketingPPCVideo Productionn &Editing Website Design(HTML/Wordpress)
2020–Now
Freelancer - Digital Marketing
Digital MarketingI started working as a full-time freelancer in 2022, providing comprehensive digital marketing and creative services to clients across India and internationally. My work includes SEO management, website design and development, content strategy, social media marketing, graphic design, video editing for healthcare brands, clinics, Education, NGOs, startups, and others businesses. I help organizations improve their online visibility, brand identity, and digital engagement through strategic marketing and high-quality creative content. Over the years, I have collaborated with multiple clients, delivering customized solutions that support business growth, patient outreach, and strong digital presence across websites, search engines, and social media platforms.
Google AdsMeta AdsEmail MarketingAnalyticsDigital Leadership
2026...
The 2026 Chapter — AI & AEO
AdwayOne · Digital Strategy for the AI EraPioneering Answer Engine Optimisation (AEO) and AI-assisted content workflows. Building next-generation digital growth frameworks for brands that want to lead in a world where search, social and AI have fundamentally converged.
Google AdsMeta AdsEmail MarketingAnalyticsAEOAI Content StrategyGEODigital Leadership
Trusted By
Brands I've Grown
Perma HealthCare
Healthcare
SAGE Software
B2B Software
SPS Hospital
Healthcare
SNEC30
Consumer / FMCG
DHRC & DHRC BMT
Medical · 6 years
Wolters Kluwer
Publishing / Enterprise
Reasons2Smile
Dental Clinic
iCongo
Technology · 5 years
UPHI Hospital
Healthcare
Stellaris Consulting
IT / Australia
Eugenix Hair Sciences
Medical / Cosmetic
Skin Alive
Dermatology
What Clients Say
Client Voices
Manish is a diligent professional who has developed deep expertise in digital marketing. When it comes to Google Ads and PPC campaigns, he is the person to rely on. He manages projects end-to-end and has always been an ace performer — helpful, cooperative and dependable.
Working with Manish and AdwayOne transformed our online presence. Our organic traffic grew significantly within the first three months and the leads coming in were genuinely qualified. The reporting is completely transparent — we always know exactly what's working.
AdwayOne isn't just a vendor — they're a genuine strategic partner. Manish understands our business, our audience, and our goals. The integrated approach across SEO, social media and content has delivered results we couldn't achieve with separate agencies.
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